A well-made commercial is being shown on Television stations in the Middle East whose origins are still not clear. Evoking Iraq and Israel type memories, this 60-second spot starts with a young boy who is watching a man walk by in a crowded market. The...

Sports goods maker Reebok has done a deal with video game maker Konami for the the biggest in-game ad deal till date in the game Pro Evolution Soccer 6. The game will be chock-full with Reebok’s branding imagery. Besides, Reebok, Canon will...

Many YouTube users may be put off if Google inserted ads at the satrt and end of submitted video clips. It might even hurt the popularity of the site too if users get hurt. However, ther are indications that Google might share ad revenues with users....

Following the long held tradition of car makers using sexy ‘macho’ imagery of sexy girls, SEAT is promoting its new Altea hatchback car using a after 9 PM-only TV advertising campaign. The new campaign runs with the youthful tagline...

One thing that remains to be seen with Google’s recent buy of Youtube, is how the advertising behemoth is going put advertising in Youtube videos. There seem to be two options: 1. Google may put ads before the video rolls and ends. This may upset...

In this age of YouTube, MySpace, Google Video and scores of online video sites which are fueling a huge wave of user-generated content, one thing is obvious: we not want to be informed online but also entertained as well. Interactive agencies such as...

News Corp is going all out to promote The Simpsons’ 18th season in its online properties led by the crowd-puller Myspace.com site. Sponsored by Burger King, the first 7 minutes of The Simpsons’ season opener will be available as a preview...

1. Most of India’s towns are crammed and grimy affairs Malegaon has a population of 7.5 lacs. According to the general demographic trend, at least 60% of the population must be 25 and below. Where is good education and decent work for all these...

Researchers from the University of Florida have found that people were bored by come-hither, make-my-day looking female models. More importantly, there is no call to action or maybe little recall value. This had to happen after the deluge of sexy...

Singer from the girls group Aloud, Sarah Harding has won a £100,000 contract to endorse bras from Ultimo. Interestingly, this is the first time a member from that pop group is working alone for an ad campaign. Ultimo currently uses supermodel...