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Researchers from the University of Florida have found that people were bored by come-hither, make-my-day looking female models. More importantly, there is no call to action or maybe little recall value.
This had to happen after the deluge of sexy...
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Singer from the girls group Aloud, Sarah Harding has won a £100,000 contract to endorse bras from Ultimo.
Interestingly, this is the first time a member from that pop group is working alone for an ad campaign.
Ultimo currently uses supermodel...
A lot changes in a year’s span. Last year, this time, we were talking about Kate Moss’s cocaine-bust news and how big brands were deserting her. That was a stupid thing to do, the brands may be thinking now as it appears that as far...
As people were celebrating Shabe-barat, think of it as the Muslim version of Diwali, at least 25 persons died and more than 100 injured in blasts outside a mosque in Malegaon, situated in Nasik district in Maharashtra.
People were coming after...
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Govindraj Ethiraj at Dateline Bombay blog has suggested two Wiki-based solutions to help citizens deal with two chronic old timers - corruption and politicians.
For the layman, Wikis can be thought of as online documents that many people can edit and...
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While the media and politicians are forcing us to debate whether it was okay to sing Vande Mataram in schools, the real important stories got pushed under the radar.
Coming to that sacred trilogy of Food, clothing and housing, did you know that our...
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In this country, the typical Indian cop is not someone you would go calling on when in trouble. Either the cop at the station will be a bumbling, what-do-I-do-now rustic or he will be suitably rude and obtuse for you take the trouble.
So, it is...
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Ah, the benefits having good looks in this world! To add insult to injuries of us not so good-looking, studies after studies say looks help in your career.
To prove it, take Maria Sharapova. Sports Illustrated says that the Russian-American beauty...
The Scotsman reports that while in 1994, only 19 Fortune 500 companies advertised their brands in gay media in the United States. However, in 2005, 175 did.
Experts say IKEA started it all in 1994 when an IKEA ad aired on TV showing a gay couple...
What can companies and brands do when the celebrity plugging the name turns a bad corner? What if your favorite sports performer turns out to be drug users? Take in case Justin Gatlin, the sprinter or Floyd Landis the cyclist. What about when your...
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