The Mel Gibson lesson: Celeb endorsements can go wrong - Instablogs
The Mel Gibson lesson: Celeb endorsements can go wrong
Pramit , New Delhi: Sep 8 2006
Made Popular Sep 8 2006
What can companies and brands do when the celebrity plugging the name turns a bad corner? What if your favorite sports performer turns out to be drug users? Take in case Justin Gatlin, the sprinter or Floyd Landis the cyclist. What about when your...
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Tags: celeb endorsements, Mel Gibson, Business
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